Tourism promotion projects

Tourist packages, promotion and marketing – Travel Agency
The project consists in a well-structured plan for tourist promotion and marketing, led by one travel agency and involving other 7 enterprises working in the tourist sector – hotels and restaurants. The project envisaged first of all the drawing up of a joint catalogue of the offers proposed by all the enterprises involved. These offers have a common orientation towards environmental tourism in the Po Delta Park and in the rural areas of the region. The catalogue was first presented as a cd-rom at specialised fairs in Northern and Central Italy, then issued in 10,000 copies and distributed in Italy and abroad according to a targeted mailing list. Local events have also been organised, as wine- and food-tasting evenings, targeted educational tours and the distribution of gadgets to the customers of the enterprises involved.