Intervention 2.3, Creation of exhibition areas. The pilot project. Showcases.

This intervention is strictly linked with intervention 2.2 and Action 3, which consists in a public tender for an “award” for those tourist enterprises that have shown a strong entrepreneurial spirit. Particular importance is attached to environmental tourism in the Po Delta area. The award consists in a promotional showcase for the exhibition and sale of typical local artistic, cultural and gastronomic products. The 20 showcases to be distributed to operators of the Leader II area represent a way to import the concept of network on the territory, which is promoted by all Leader II initiatives. It is also an opportunity to create a new form of cooperation among operators. This pilot project is aimed at representing an area with a strong tourist activity that tries to acquire an integrated image. The showcases were built by a team of local artisans using valuable materials. With this intervention the LAG DELTA 2000 has tried to raise awareness on the importance of a structured and unitary tourist offer. Another 10 showcases have been located in public places of tourist interest or places that are strategic in the management of tourist flows (see intervention 2.4). In choosing the locations factors as geographical position and proximity to the Po Delta Park and the most popular itineraries in the leader II area have been taken into account.
The showcases were distributed together with a series of wine and food products and handicraft. They were also accompanied by a “Charter for the good marketing of the typical products of the Po Delta”, which contains some indications on the right use and maintenance of the showcase, the typical products to be exhibited in the showcases and the guidelines for the conclusion of agreements with the suppliers of these products, as well as indications on sale prices, etc.

Distribution on the territory