EURO À LA CARD is a pilot information and awareness-raising project targeted at some regions of 5 of the countries participating in the first phase of the Euro. It is a highly innovative intervention mainly aimed at young generations, although it maintains an intergenerational character.
The project is totally financed by the European Commission and the participating partners. It consists in the creation of a series of 38 artistic postcards with fundamental information on the introduction of the single currency to be distributed in the Delta area of the Emilia Romagna Region. The project also includes some communication and public-relations actions.
At European level the project is coordinated by the IEIE International Education Information Exchange, a non profit association acknowledged by the European Commission and based in Stuttgart that organises international exchanges on the themes of training and education for a Europe without barriers, information and integration between peoples and cultures.
The Association was started by the public authorities of the City of Stuttgart, which still finances its every-day activities. It is also financially supported by the local government of Baden Wuttemberg and by the EU Commission and partner countries for the implementation of projects directly launched by the Commission. This project consequently takes the Delta area of the Emilia Romagna Region to the heart of an international network for the distribution of 5 millions postcards throughout Europe, probably one of the most important information actions for the Euro aimed at young people. It also provides an important opportunity of exchange between different regions and cultures in this fundamental phase of the European integration process.